Frame Control: How to Bust the Power Frame in Business and Sales Situations

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The definition of a frame is a set of emotions and desires that you bring to the table anytime you are communicating with another person. Now the interesting thing about frame control is that whenever two or more people are interacting one person’s frame will overcome the other person’s frame and this person will usually get their way.

Example: Think about a courtroom, you have a judge, two attorneys and a group of jurors. The two attorneys both have their own desires and emotions, the attorney who’s frame is adopted by the jurors will win the case.

Technique: busting the power frame.

This is a technique that you could probably use in a variety of situations but the best examples for it are ones that are relevant to the business situations.

If you are in the business world you have had the experience of dealing with someone who had the power frame because of their massive ego. This is person who is used to getting their way, they are used to people acquiescing to their desires, this is a person who usually does whatever the hell they want to do regardless of the information or how it effects other people. Power frame types tend to be oblivious to what others think. Their ego is rooted in their status. These are usually people who have big titles or feel some kind entitlement.

If you are communicating or negotiating with a power frame a lot of times they will only listen to the first few seconds of what you have to say and then make a snap judgment about what they will do. Inevitably in business and in life we have to deal with these kinds of people coming from this kind of ego driven a power frame. However, the good news is that they are vulnerable to your power busting frame because they do not expect it. They expect your difference & obedience. You will take them by surprise with this technique:

To bust a power frame, use a mildly shocking but not unfriendly act. Do or say something that is slightly defiant but at the same time be humorous.

When you are defiant and funny at the same time, a power frame personality is going to be pleasantly challenged by you and instinctively knows that they are in the presence of a pro.

Example: Let’s say you are a sales person and you are in the boardroom making a power point pitch. While you are in the middle of your pitch you realize that one of the key decision makers of the deal gives you an objection to doing the deal.

Since you are true sale bro you are say: “Hey Chris, that’s a great question, I would really like to finish this presentation because I think when you have the total picture of what I am proposing it will make sense to you” then you go on with your presentation.

A few minutes later you notice Chris is playing on their blackberry and not paying attention to your presentation. Anyone who’s been in sales or negotiates deals for living is familiar with this kind of situation, now say: “Hey Chris, I would just hate to have to use my Jedi powers to take your blackberry from you while I finish my fascinating presentation” While you do this make sure you are smiling big at Chris and roll your eyes a little when you say fascinating presentation.

This line accomplishes a few things:

It’s slightly shocking because you are calling out Chris for not paying attention.

You are being funny saying that you have Jedi powers.

Using positive and body language and joking about your presentation being fascinating you are building rapport between you and Chris.

Chris is now going to be super focused on you for the duration of your presentation.

So when you encounter the power frame be a little defiant or deny them what they want from you while at the same time being funny and friendly and you will win frame control of the situation.

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Source by Jonathan Roseland

Benifits of Online Reputation Management

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Your reputation as a company will remain with you throughout your years of business. All it takes is one negative customer to share their experience with ten friends or family members and before you know it your reputation has been dashed. The same applies online and you want to ensure that you focus heavily on your online reputation management, ensuring that you always enjoy a good online reputation to help your business grow now and in the future.

The first step to good online reputation management is to keep your finger on the pulse in terms of your social media presence. You need to monitor your social media accounts at all times, know what people are saying about you, what they are sharing and know when they complement your services or products. The benefit to social media is you can reach a wide audience, but at the same time, you need to ensure the comments being shared are all positive, pushing your business forward.

When focusing on your online reputation, you will see an increase in sales. Your potential and current customers will be able to trust your service and reliability, which in turn can give you the edge over competitors. Customers are looking for a company that can provide you with outstanding service and support, they want a good supplier and if you have an outstanding reputation, they are going to choose your company over the other options available.

In addition to this, you will earn the trust you deserve. So many companies focus on marketing their business online, they focus on social media, pay per click advertising and their website and forget about the one very important element, their reputation. Hiring a professional company who specialise in online reputation management is the best way to ensure success without wasting your time and energy.

Online reputation management ensures that you are always putting your best foot forward. Everyone is going to have to face negativity every now and again in their business, this is expected, you obviously cannot please everyone all of the time. But managing your reputation ensures that your best foot is always forward, it ensures that your customers can grow to trust you and rely on your services now and moving forward.

Choosing to hire an online reputation management specialist enables you to dominate your market. Remember with the introduction of the internet, you aren’t just competing on a local or even national scale anymore, you are competing globally, which means thousands of competitors compared to the few that used to be your main priority. The online reputation management company will help you by doing a thorough competitor analysis, they will identify what your competitors are doing at all times and they will focus on your online efforts, ensuring that your company isn’t seen in a bad light at any time.

Ensure you choose your online reputation management specialist with care. Choose a number of companies offering this service and identify what other online services they provide. Ideally you can find a company that can assist you with your complete online marketing needs.

Always ask the company about businesses they have worked with in the past. Do a search for these companies to identify their online reputation and ask the specialist what they will do for your business to ensure that your best foot is always pointing forward, that your sales are guaranteed to improve and that your brand will always be seen as reputable and reliable.

While you are probably more than capable to managing your own online reputation, think of the time, energy and money you will save by choosing a specialist to handle this for you, enabling you to focus on growing your business on a daily basis.

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Source by John Trace

Why SEO Is A Vital Part Of Your Online Presence

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Years ago, not very many people knew what SEO was. Most people did not understand what this was, or why they needed it for their business. Times have changed, and more people recognize that SEO is a crucial part of managing their online presence. In this short article, I will discuss why your business needs SEO going forward.

Think for a minute about the last time you Google’d something on your phone, either by typing or talking. When was that? I am guessing that it was not very long ago. What were you searching for? Was it a product, or service? Were you happy with the results displayed? Do you ever wonder how Google “chooses” those sites to display?

The answer to that is SEO, or search engine optimization.

When someone uses Google to search for something, they will have loads of highly relevant results right after their fingertips. The top will most likely be ads, and then there can be maps results displayed if it is a service niche type search. IE – dallas roofing company.

Below there will be the #1 organic listing. Click heat maps show that right there is the best place to be, and that a good percentage of people click the #1 organic listing, as opposed to the top ads. Why is that?

Psychologically, we all love to buy. On the contrary, we hate being sold to! Ads simply scream SELL SELL, and our subconscious has us skip over them most of the time and see what the organic results bring.

This is where you want to be! SEO is what will get you there.

No matter what type of business you have, SEO is something you could profoundly benefit from. As opposed to ads, SEO does not turn off. Whether you use an SEO company, or do it yourself, your rankings SHOULD stick pretty well once you achieve your desired results. In more competitive niches, you may have to continue SEO’ing your site, but not as aggressively as you did to get there.

Securing Your Brand

How would it feel to search for your brand or company name and have a bunch of other stuff come up, things like negative reviews, your competitors websites, or even worse, nothing pertaining to your business at all?

SEO can help your business secure it’s brand, as well as show up at the top of search engines when a person searches for the products and or services that your business offers.

How SEO Works

Search Engine Optimization professionals always have their thumb on the pulse of SEO. Things change fast in this realm, and if you don’t keep up with the times, your site will not perform very well for you. In fact, outdated SEO techniques can get your site penalized, and believe me you don’t want that.

A good SEO will start by taking care of the on site factors. Most people that build a website have no idea about on page SEO, or that it even exists, but in reality search engine optimization is very much a 2 part game, consisting of on page and off page strategies.

On Page can be things like:

  • URL
  • Titles
  • Meta Descriptions
  • Content

Off Page is things like:

  • Social Signals
  • Links to the Site
  • Anchor Text

Nail both of these things down, and you will have yourself some top rankings!

Conclusion

More and more people are simply grabbing their phones and plugging in a quick search to find what they want. The bottom line is that if your business is not utilizing SEO they are without a doubt leaving a lot of money on the table. One thing I know that EVERY business owner wants, is more cash flow. SEO is absolutely a service that can help you grow your customer base, and that means something.

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Source by Josh Parker

Importance and Different Types of Signage

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A sign board is something which indicates or explains something else. A display board by the road guiding travelers, or a sign promoting something for a business is an example how we can utilize signage for multiple purposes. Just imagine for a moment the world without signage. It would be a directionless world. This scenario explicitly suggests how important it is for us to have the helping signs. Moreover, businesses extensively use signs to improve interactivity with customers. Some of the major types of signs are:

1. Acrylic

It is a plastic material with a quality of being transparent. The property of being transparent makes it perfect for various signage applications. The transparent signs are mostly used by mega malls and business centers.The sign companies excessively use acrylic in order to produce pertinent products.

2. Directional signs

The directional signs are meant to help people find directions. This kind of display boards are placed by the roads and buildings. The use of directional signs makes it easy for people to travel, find locations and other directions.

3. Persuasive signage

Persuasive signage is used for marketing and promotional purposes. It influences customer behavior by displaying attractive images and content. Most of the persuasive signs are used to promote a product or service. It is also an unmatchable way of promoting a brand.

4. Illuminated signage

An illuminated advertisement board is a way to display something 24 hours a day. The nightlife of big cities is completely surrounded by electrical signs. Clubs, shops, malls, theaters, hotels, and other businesses make their presence conspicuous by putting LED signs which glitter like stars.

5. Deck display

It is a display board, made of various material, which uses detachable L-shape letters. It provides users to change the content with the passage of time.

6. Vinyl or digitally printed vehicle signs

Wall and window lettering have become an inevitable source of advertisement. Vinyl is a digitally printed banner which can be used anywhere from a wall to a vehicle. A vehicle with an effective advertisement sign is no less than a mobile billboard.

7. Banners, labels, and billboards

Banners and labels are very cost-effective means of advertisement. They are made of a recyclable plastic material. Plastic signs best serve the short-term promotional campaigns. Small businesses cannot spend money on the premium media vehicles. So they use cheap plastic signs which are easily available and inexpensive. Billboards are large signage usually installed in places where a maximum number of people can see it. It is comparatively an expensive way of advertising something.

8. Pavement and public safety signs

Some safety sign pavements are printed signs that help people understand safety measures. Safety signs are also small size metal boards installed in different places to make public aware of safety.

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Source by Basharat Khadim

Online Reputation Management Is Essential for All Businesses on and Offline

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Online reputation management companies will help you build the reputation and good name of your business online. These companies offer a comprehensive range of services designed to boost and manage the reputation of your business. These services include content management, maintaining social networks and specific marketing communications.

For some businesses, reputation management is essential because something has happened to give them bad press or spoil their good reputation. If this occurs it is especially important to have a professional to help devise a strategy to limit any damage and restore your business’s good reputation.

When damaging information is being posted about your company on the internet,potentially new customers can come across bad reviews, complaints or unfair comments which may become visible after a search of your product or service. This can result is a loss of business opportunities and sales for your company. Reputation management is a method of fixing the negative issue by creating opportunities to build positive news about your company.

An online reputation management company will track all the information that is online about your business. It will identify everything that has been written about your brand, good or bad. Using search engine optimization and content creation, the online reputation management company willd evelop more positive news and feedback about your band. It will also help your website to climb the rankings and it will slowly start to turn the tide of negative information into positive information.

This will start to re-build your reputation and boost enquiries and sales again. The best thing to do, if possible, is to build your reputation well, with a professional service, and try to prevent any damage before it occurs. This is much preferable to leaving things to chance and then having to pick up the pieces at a later date – which is much harder and can take a long time. Once a brand reputation is damaged it can take significant time and investment to change things.

By employing good communications rules and regularly keeping your information up to date, you can start the process well. You should have a professional way of dealing with all enquiries whether positive or negative. Always answer queries or communications form customers. Ignoring any problem can often make it significantly worse.

Online reputation management is a way of protecting your brand and your good name. It is an essential way of building up your business as a professional and trustworthy source than customers can reply on. No business owner wants to hear that customers are saying bad things about them, so this is something that has to be managed and dealt with in a professional manner.

Remember, online reputation management is not the latest jargon marketing term to encourage you to spend money. Far from it; it is a way to help your business thrive and succeed amongst stiff competition. And it is a way of making sure you build your reputation, something that these days, is far more important than all the keywords, and backlinks in the world!

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Source by John Trace

Facebook Advantage and Disadvantages

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Facebook – a popular name among those who are so into it. Individuals who have an account in Facebook are now using more of their time to socialize with other people amidst the distance and lack of time. And even if a community like Facebook serves numerous advantages, it also proves to have certain disadvantages as well. There are now series of improvements in the system just to make up with the shortcomings. Arguments regarding the different advantages and disadvantages of Facebook are stated below.

Advantages

· Allows user search for new and old friends

· Accessible to chosen universities having a high level of security

· Makes it less awkward when communicating with strangers or people you are not familiar with

· Love attraction – can be used as a dating service system

· Makes it easier to join groups having similar likes and dislikes

· Allows members to check students who are taking the same class, living within the same area, or coming from the same academy

Disadvantages

· Overcrowding

· Weakening long distance relationship

· Unsupported by physical adjacency

· Contributes wide-range procrastination

· Rampant addiction

· Stalking is possible

· Acquaintances be labeled as friends

Surely, the disadvantages don’t pose a threat to you just by merely looking at it. Someone else has to prove that what users do with their profile is directly in proportion with what can happen to them. A user must understand what he is trying to give out otherwise things might get messy and people will mistook them as someone else.

It is quite obvious that a trade off is happening between the advantages and disadvantages of Facebook. While it increases the communication and connection between friends and the online community it also increases the risk of procrastination and makes it easier for others to stalk a user. Worse, some are actually punished for what they put on their profile and would claim that it was there only for fun.

Despite the above mentioned advantages and disadvantages of an online networking service, it still is gaining demand and popularity among the young crowd. There are about 10,000 students (professionals and young professionals not yet included) who are joining into Facebook every day. This is regardless of the age, race and country. Some are now trying to criticize the status of professionalism of this site whether it’s just another fad like other online networking services are.

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Source by Lorna H. Findlay

What Is Executive Presence?

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Often our clients refer someone to us for Executive Coaching with a glowing description such as “This is one of our most valued and brilliant employees …. But …. he or she needs “Executive Presence”, or as one client said “He’s so low-key he’s invisible. Give him “Executive Swagger”.

Yet when asked to explain what they mean, their responses remind me of the Supreme Court’s comments on pornography – – that it’s difficult to define, but you’ll know it when you see it.

From our successful interviews and coaching of hundreds of executives, here are some common traits of those who do project Executive Presence: They radiate confidence, poise and authority; they know how to connect with others; and, most important, they build on their own strengths and are genuine.

Following is a 5-point plan to help you build on YOUR strengths so that you project an impression of Executive Presence that matches your abilities:

1. Use your body language and visual image to convey confidence

· Stand and walk tall

· Use steady eye contact, not eye-darting

· Give a crisp handshake, not a dead fish

· Lean forward and be engaged in meetings. Don’t fidget or play with your palm pilot

· Keep gestures subdued

· Be perfectly groomed and crisp

2. Develop an authoritative voice

· Use a low-pitched voice

· Place your voice down at the end of a sentence

· Speak with energy

· Eliminate a monotone and verbal distractions such as “um” and “basically”

· Slow down your speaking rate. Have the confidence to pause.

3. Avoid tentative language such as

· “I think … “; “I guess … “; “kind of … “; “maybe … “

· “I’m not sure if you’ll like this, but … “

4. Keep your message simple and clear

· Cut to the chase

· Think first, then talk. Don’t share your internal debate with others

· Talk big picture, not details

5. Connect with others

· Become aware of your effect on others by observing and responding to their body language

· Listen more than you talk. Let others know that you value their opinion

· Take advantage of “hallway conversations” to connect informally

© Roberta Prescott

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Source by Roberta Prescott