10 SEO Tips for Google, MSN, and Yahoo

[ad_1]

My guess is that if you are looking at SEO articles you are a beginner to the subject. Here I will show ten easy ways to better optimize your site for search engines. These tips are not only great for beginners but also for experienced webmasters as well. Check out these 10 Search Engine Optimization tips and apply them to your site. Remember, search engines are not a magic bullet! But they are a good way to drive extra targeted traffic to your site. Getting to the top of any search engine doesn’t happen overnight it takes time, patience and hard work.

1.) Great Content

If you spend all your time worrying about ways to get traffic and no time spent working on content your site will never get any where. If your content is good people will voluntarily give you non-reciprocal links. SEO, traffic techniques and every thing else is secondary, your content is why people come to your site. Even if you do a great job getting people through the door, if your content is bad they wont come back.

2.) “Link to Us” and “Add a Link”

Create a “Link to Us” and “Add a Link” page and add them to your site map. This lets other webmasters who may visit your site know that your are open to link exchanges. Also, you want to make it as easy as possible for other people to link to your site. For your link to us page you should give people numerous options ranging from images to text. Give them the HTML code to copy and paste into their site. You should not iclude codes for images that are on your server, this uses up a lot of bandwidth and can even screw up your website stats by showing more unique IP’s than have actually come to your site. Instead display the image and tell people to right click, save as, then upload to their own server.

3.) Links, Links, and More Links

All search engines take into account how many links are pointing to your site on other pages. You should avoid indiscriminate linking to other sites in unrelated fields as well as linking to sites that aren’t indexed in Google, as they may have been penalized and could get your site penalized too. The best way to get back links is to visit sites with a similar topic, look for a “link to us” or similar page, then look for any contact information for that site. Place their links on your page first, then contact the webmaster of the other site telling them you would like to do a link exchange and where they can find their link on your site. Then ask for a reciprocal link and give them your link info. You should avoid sending your link info in html format because some webmasters don’t like that. Instead tell them your page TITLE, URL, and DESCRIPTION

4.) Don’t Optimize the Wrong Keywords

Your probably thinking that the more times a keyword is searched for the better it is to optimize for that keyword. WRONG! In fact its just about the opposite of that. If you are a new page with little or no page rank its going to be hard to show up for high competition keywords. The best way to decide which keywords to optimize is to divide the number of times that that phrase is searched for by the number of pages that show up for that search on Google. This gives you the search to results ratio. The higher the ratio the better off you are optimizing for that keyword or keyword phrase.

http://www.goodkeywords.com/ – a free software that tells you how often keywords are searched for.

5.) Use a different page title than your URL (homepage only!)

If your homepage URL is “All-About-Horse-Racing.com” you are almost 100% guaranteed to show up as the #1 result for the search “All About Horse Racing”. So why would you want to make that your page title too? If you make your page title “Horse Racing Strategies” you will probably show up for that search as well. Make your page title the exact search phrase you want to show up for. This only works well for your home page, for sub-domains it is a good idea to have your sub domain URL and your page title the same keyword phrase.

6.) Use description meta tags with keyword phrases you want to show up for

In your description meta tag you should use key words and key word phrases you would like to show up for. Your description meta tag and your page title is what a potential visitor sees at search engines.

7.) Use h1, h2, and h3 tags

These tags let search engines know what your most important keywords are. h1 is for your main keywords. h2 and h3 are for your secondary keywords.

8.) Keywords in Unexpected Places

Did you know that search engines don’t only look at the content of your pages for keywords. They also look at your URL, and names of files in your site. Since search engines can’t tell what’s in an image on your site they rely on its alt tag and file name. You can use ANY image for this. Also, put keywords in your URL. All words in URLs and file names should-be-separated-by-dashes.

9.) First and Last Words

Add your desired keyword phrase (only 1 per page!) to the very beginning and end of your page. You are more likely to show up for your desired search phrase if you add it to the beginning and end of your page.

example: [http://www.thunderfap.com/daily-giveaways.htm]

10.) Bold, Underline, Italicize

Out of all the places you can put keywords you can also make certain words or phrases stick out to search engines by emboldening, underlining or italicizing them. However, don’t overdo it. You should not ‘keyword stuff’. Way back when search engines were just starting, they used to only look at how often a keyword phrase was repeated in a page. A lot of pages climbed to the top of the search engines by just repeating the same words over and over. Search engines have long since changed their tactics, now you may even be penalized for “keyword stuffing”, so don’t overdo it.

11.) Bonus! Check out the Free Webmaster Tools [http://www.thunderfap.com/webmaster-freebies.htm] Section of My Site

A list of very useful free sites that webmasters can use to improve their sites ranking and traffic. Back link generators, meta tag generators, robots.txt generators, html error repair, Google sitemap generator and much more!

This article may be freely distributed ONLY if none of the contents are changed. Including the 11th bonus tip, all links, author credits, and this disclaimer. It may only be distributed for free, you may not charge for this article.

[ad_2]

Source by Derk Thunder

Advertisements

Create YouTube Video Playlists For MySpace, Facebook, Ipod Etc

[ad_1]

If you are like many other MySpace fanatics out there(or Facebook for that matter), you may have run into a problem. You saw some YouTube video you liked and you wanted to put it on your profile or onto your iPod. Currently you only have the ability to put a single YouTube video onto your MySpace profile, but now you can put a whole playlist.

Here is how it works. Use the link which is shown at the bottom of this article. If you don’t already have an account, you will have to sign up. Now you can find YouTube videos using the search box at the top of the page. It will bring back a bunch of results (25 max) and you click on which items you want to add to a playlist. Once you are done, click on the next link at the bottom.

If this is your first time, you will have to select the “Other playlist” option and give it a name. This will create a new playlist for you and add the videos to it. If you already have a playlist setup, you will be able to just select it here.

Once you are finished, you can go into your playlists part of your profile (click on playlists from your dashboard) and select the playlist you want to get the code to put into another website. Now just highlight and copy the text in the textbox and paste it into the website of your choice!

Hope everything went well. Next time I will explain how to add your playlist to your iPod 🙂

[ad_2]

Source by Randy Girard

Google Reviews – 4 Tips On Beefing Up Your Positive Reviews

[ad_1]

According to a new survey conducted by Dimensional Research, an "overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influencing buying decisions, while 86 percent said buying decisions were affected by negative online reviews."

Here's 4 Simple Steps to Increase Your Positive Google Reviews

1) If you have a significant database of customers, say 3500 customers or more, you can enter a company such as Feefo. They have entered into a partnership with Google to ensure that reviews are verified as authentic. You simply submit your database to them and they will begin contacting your customers for you, asking for reviews.

Feefo is a Google certified partner, ensuring that your customers are more likely to respond to their requests. You can also let your potential customers know that all of your reviews are independently verified by Google to ensure that they can be trusted. Their fees are very reasonable and can become a part of your existing online marketing budget.

2) If you are a smaller website operator you can try another company called Five Star Review System. Their rates start at just $ 49 per month. They appear to have a great system that can assist your business in getting more reviews. They are not a certified Google partner but you can still claim an independent review process that ensures your reviews are 100% authentic.

3) You can create your own program to reach out for more reviews. Simply ask your customers to write a review when they're satisfaction with your service is fresh and top-of-mind. Do not let that short window pass because once your customer's feeling of euphoria is gone, it's gone.

Be sure to let your customer know just how big a favor they're doing for you by writing a review and tell them exactly how you'll benefit from their review. Most customers are happy to help and it's an easy favor to fulfill.

When your customer understands just how important this favor is to you, they're more likely to reward you with referrals as well as their review.

4) Acknowledge your customers who write reviews by contacting them immediately, thanking them and telling them how much you appreciate what they've done for you. The key here is to make your appreciation prompt and sincere. To do this, simply monitor the review sites for reviews or have a system in place that notifies you whenever a new review is posted.

[ad_2]

Source by Michael L Haines

On Dis-ease

[ad_1]

We are all terminally ill. It is a matter of time before we all die. Aging and death remain almost as mysterious as ever. We feel awed and uncomfortable when we contemplate these twin afflictions. Indeed, the very word denoting illness contains its own best definition: dis-ease. A mental component of lack of well being must exist SUBJECTIVELY. The person must FEEL bad, must experience discomfiture for his condition to qualify as a disease. To this extent, we are justified in classifying all diseases as “spiritual” or “mental”.

Is there any other way of distinguishing health from sickness – a way that does NOT depend on the report that the patient provides regarding his subjective experience?

Some diseases are manifest and others are latent or immanent. Genetic diseases can exist – unmanifested – for generations. This raises the philosophical problem or whether a potential disease IS a disease? Are AIDS and Haemophilia carriers – sick? Should they be treated, ethically speaking? They experience no dis-ease, they report no symptoms, no signs are evident. On what moral grounds can we commit them to treatment? On the grounds of the “greater benefit” is the common response. Carriers threaten others and must be isolated or otherwise neutered. The threat inherent in them must be eradicated. This is a dangerous moral precedent. All kinds of people threaten our well-being: unsettling ideologists, the mentally handicapped, many politicians. Why should we single out our physical well-being as worthy of a privileged moral status? Why is our mental well being, for instance, of less import?

Moreover, the distinction between the psychic and the physical is hotly disputed, philosophically. The psychophysical problem is as intractable today as it ever was (if not more so). It is beyond doubt that the physical affects the mental and the other way around. This is what disciplines like psychiatry are all about. The ability to control “autonomous” bodily functions (such as heartbeat) and mental reactions to pathogens of the brain are proof of the artificialness of this distinction.

It is a result of the reductionist view of nature as divisible and summable. The sum of the parts, alas, is not always the whole and there is no such thing as an infinite set of the rules of nature, only an asymptotic approximation of it. The distinction between the patient and the outside world is superfluous and wrong. The patient AND his environment are ONE and the same. Disease is a perturbation in the operation and management of the complex ecosystem known as patient-world. Humans absorb their environment and feed it in equal measures. This on-going interaction IS the patient. We cannot exist without the intake of water, air, visual stimuli and food. Our environment is defined by our actions and output, physical and mental.

Thus, one must question the classical differentiation between “internal” and “external”. Some illnesses are considered “endogenic” (=generated from the inside). Natural, “internal”, causes – a heart defect, a biochemical imbalance, a genetic mutation, a metabolic process gone awry – cause disease. Aging and deformities also belong in this category.

In contrast, problems of nurturance and environment – early childhood abuse, for instance, or malnutrition – are “external” and so are the “classical” pathogens (germs and viruses) and accidents.

But this, again, is a counter-productive approach. Exogenic and Endogenic pathogenesis is inseparable. Mental states increase or decrease the susceptibility to externally induced disease. Talk therapy or abuse (external events) alter the biochemical balance of the brain. The inside constantly interacts with the outside and is so intertwined with it that all distinctions between them are artificial and misleading. The best example is, of course, medication: it is an external agent, it influences internal processes and it has a very strong mental correlate (=its efficacy is influenced by mental factors as in the placebo effect).

The very nature of dysfunction and sickness is highly culture-dependent. Societal parameters dictate right and wrong in health (especially mental health). It is all a matter of statistics. Certain diseases are accepted in certain parts of the world as a fact of life or even a sign of distinction (e.g., the paranoid schizophrenic as chosen by the gods). If there is no dis-ease there is no disease. That the physical or mental state of a person CAN be different – does not imply that it MUST be different or even that it is desirable that it should be different. In an over-populated world, sterility might be the desirable thing – or even the occasional epidemic. There is no such thing as ABSOLUTE dysfunction. The body and the mind ALWAYS function. They adapt themselves to their environment and if the latter changes – they change. Personality disorders are the best possible responses to abuse. Cancer may be the best possible response to carcinogens. Aging and death are definitely the best possible response to over-population. Perhaps the point of view of the single patient is incommensurate with the point of view of his species – but this should not serve to obscure the issues and derail rational debate.

As a result, it is logical to introduce the notion of “positive aberration”. Certain hyper- or hypo- functioning can yield positive results and prove to be adaptive. The difference between positive and negative aberrations can never be “objective”. Nature is morally-neutral and embodies no “values” or “preferences”. It simply exists. WE, humans, introduce our value systems, prejudices and priorities into our activities, science included. It is better to be healthy, we say, because we feel better when we are healthy. Circularity aside – this is the only criterion that we can reasonably employ. If the patient feels good – it is not a disease, even if we all think it is. If the patient feels bad, ego-dystonic, unable to function – it is a disease, even when we all think it isn’t. Needless to say that I am referring to that mythical creature, the fully informed patient. If someone is sick and knows no better (has never been healthy) – then his decision should be respected only after he is given the chance to experience health.

All the attempts to introduce “objective” yardsticks of health are plagued and philosophically contaminated by the insertion of values, preferences and priorities into the formula – or by subjecting the formula to them altogether. One such attempt is to define health as “an increase in order or efficiency of processes” as contrasted with illness which is “a decrease in order (=increase of entropy) and in the efficiency of processes”. While being factually disputable, this dyad also suffers from a series of implicit value-judgements. For instance, why should we prefer life over death? Order to entropy? Efficiency to inefficiency?

Health and sickness are different states of affairs. Whether one is preferable to the other is a matter of the specific culture and society in which the question is posed. Health (and its lack) is determined by employing three “filters” as it were:

1) Is the body affected?

2) Is the person affected? (dis-ease, the bridge between “physical” and “mental illnesses)

3) Is society affected?

In the case of mental health the third question is often formulated as “is it normal” (=is it statistically the norm of this particular society in this particular time)?

We must re-humanize disease. By imposing upon issues of health the pretensions of the accurate sciences, we objectified the patient and the healer alike and utterly neglected that which cannot be quantified or measured – the human mind, the human spirit.

[ad_2]

Source by

Watch Out! Facebook Announced That Your Page Likes Will Soon Decrease

[ad_1]

Whether you are a social media agency handling your clients Facebook page or you are handling your own, you will definitely relate to this news.

After working for months and years on building a Facebook community, a new update will take place in the near future that will decrease the number of fans you have on your page.

No, it’s not because of something you did wrong!

Facebook recently announced in a blog post that it will be removing intentionally deactivated and memorialized accounts from page likes.

Don’t worry, it’s not bad news for your business or your clients.

The social network revealed 2 main benefits for Facebook page owners, and indeed, they make sense:

Page insights: After building, implementing and updating your social media strategy, one main thing will matter to you… Results. The way Facebook currently exports your insights doesn’t provide you with an accurate visibility on the page’s activities. How can it take into consideration users who are no longer on Facebook? This doesn’t make sense. So with the removal of the deactivated accounts, the insights will be automatically updated generating more accurate results. Yay!

On another hand, it will make it easier for businesses or social media agencies using lookalike tools to find audiences similar to the ones who actively “like” their page. Double yay!

Consistency: As you might have already realized, “comments and likes” coming from deactivated accounts have disappeared. The moment a user removes his accounts, all the engagement made on page or individual posts will also be removed. This upcoming Facebook update will create consistency in the data as it will also discard the users.

As for the number of page likes you might be losing, Facebook declared a “small dip”. But how much is a small dip? Actually, it depends on the number of page likes you already have. If your Facebook page has a few hundreds, you might not feel the loss. However, if it has hundreds of thousands or even millions, the small dip might be more obvious.

Keep in mind that this update only affects manually deactivated accounts and not users who have been inactive for a while but still have their accounts. On a later period, if deactivated accounts are reactivated, Facebook will directly re-add it to the page likes.

For social media agencies: Hurry up! Tell your clients about this new update so they are in the loop of the change and don’t blame you for doing something wrong.

[ad_2]

Source by Roger Kramer

How to Protect Your Brand’s Online Reputation

[ad_1]

In the world of the internet, the life of a brand is as good as that of a mosquito if it is not attended to regularly. Even established brands have lost market share because they were non-existent in the online space. Today, whenever one hears a company’s name, the instant tendency is to check on the internet about the company. And when they find no information, their subconscious deletes it from the mind and the company has lost a prospective customer. At the same time, if adequate relevant information is not available, the customer may have an incorrect idea about what a particular brand has to offer.

In order for a company or a hotel to maintain its reputation online, it has a lot of avenues that it can use. A website of its own, staying active on social media and networking websites are just a few options the company can use to market itself in possible the largest marketplace on the planet. With almost 3000 new websites coming into existence almost every day, it’s almost as if one were competing in the proverbial “perfectly competitive” market. Thanks to the Online Hotel marketing agencies, that offer great support. In such a market all a brand can do is offer various options to a prospect and hope for the best. Now within such a structure, in reality, many players have found innovative new ways to draw people to their offering and keep them interested. This is how they secure brand recall.

Evolution brings with it its fair share of specialists in various fields. With the evolution of the World Wide Web, there have emerged specialists whose skills are meant to promote a brand in the online space and make sure brand recall is one of their key offerings. Digital marketing agencies have storied history of successfully Hotel Internet Marketing and forming overseas partnerships in order to ensure guaranteed footfall. Their work is a perfect example of how companies are looking to make their mark online. From maintaining a website and promoting it to maintaining blogs keeping possible customers informed about the industry and major players in the industry, these specialists make all these a part of their offerings.

Because of the freedom of speech that one enjoys in the online space, a brand’s reputation can be toyed with rather easily. This makes the work of specialists even more relevant. By using various portals to promote a company definitely does spread the word about itself online, but these forums are also open to scrutiny and criticism and whose word will be taken seriously is a question that worries many marketers and organizations. Organizations must make it a part of their plan to keep a check on their online tracks. Thus, it can be inferred that as much as the internet has to offer in terms of promotional opportunities, it can also be a threat to one’s virtual presence if not monitored. And in this case, thanks to the Digital marketing agencies (also Hotel marketing agencies) who are there for the rescue.

[ad_2]

Source by Aviarya Arya

Facebook Advertising on Weekends: Is It Really More Effective?

[ad_1]

Businessmen who use Facebook for their ad campaigns are continuously looking for more and more ways to promote their business using this social networking site. Facebook is home to almost 1 billion subscribers from all parts of the world. Aside from individuals, Facebook also acts as an information mediator between celebrities and fans, businesses and clients, groups and members, and many more. Advertising on Facebook is deemed to be very effective those who tried using it reported a 30% increase on their revenue.

If you have been using Facebook to promote your business, you are probably wondering if there are other ways that can help you boost the number of your page’s followers. Well, one popular notion is that ads that run during weekends are more effective than those that are flashed during the weekdays. Interesting, isn’t it? If you want to find out if this claim is true, read on.

The Myth: Weekend Advertising

As more and more people discover the benefits of using Facebook advertisements, more and more studies and researches are being conducted to improve the results of these ads. One of these new ways is weekend advertising. Weekend advertising operates on a very simple notion: the number of Facebook users is much higher during weekends, which enables businessmen to target a larger number of people and entice them to buy from their website.

The weekend advertising principle is also true for other social networking sites such as Twitter, Multiply, and Tumblr. In fact, a site called tweetclock.net, reported that the number of people who log in their Twitter accounts are 40% higher on weekends than on weekdays. Researchers reflect the same on Facebook.

Given that, weekend advertising is a fairly simple concept that small businesses can use to help boost their following on Facebook. But, one question still remains, is it really effective?

The Proof

A research conducted by TBG digital, a social media analyst, concluded that advertising on Facebook during weekends is indeed more effective than advertising on weekdays. The research panel studied some 66 billion impressions which are recorded for a span of three months. Their research found out that ads perform their best during Saturdays and they are at their worst when Monday comes. The average for Saturday is 12% higher than the Monday average.

TBG Digital studied the click through rates which are closely proportional to the cost per click of an ad as well as its cost per impression. Ads which have a higher CTR are shown more frequently while those with a low CTR has to have a higher bid to be flashed as frequently as the others. However, another way of driving a higher CTR is to schedule their ads to be shown during weekends when the number of potential customers is higher.

Simon Mansell, TBG’s Digital CEO said that the reason for this conclusion is that weekends are generally allotted for relaxation and free time. People who are out of school and offices find the time to catch up on their social media life and thus, are likely to come across an ad or two. Another reason is that people who use Facebook during weekends tends to concentrate on their News Feed since they access Facebook during their breaks. On weekends, they have more time to wander through the site and they tend to see ads and click through them.

As the author of this article, I personally surveyed 100 Facebook friends and asked them the same question. These 100 people hail from at least five countries and each has a lifestyle somewhat different from the others. Surprisingly, only 26 said that weekday ads work better for them. Some of the reasons they gave were:

· Access through Facebook is through offices and schools during weekdays

· Weekends are for mauling and spending some time for the family

· Computer maintenance and repair are generally done during the weekdays.

The remaining respondents said that weekend ads work better for them since they have more idle time spent on the page which entices them to click an ad. Also, the greater majority said that they have more time for Facebook during the weekends than on weekdays.

The Ad Campaign

Of course, these studies do not assure that you can surely get a boost for your revenue when you apply the weekend ad theory. In order to take advantage of this principle, you have to make sure that your ads are striking enough to catch the attention of your targeted audience. Also, create ads that are far from the ordinary and delivers the message in a simple yet effective way.

If you manage a fan page for your business, posting status updates, photos, and others on your page during weekends is likely to draw people to your business page and get to know more about your product. Engaging your fans in a simple trivia question can also help to draw them to your site.

The weekend ad principle is found to be more effective for businesses that target kids and teenagers. However, using your own unique brand of creativity and of course, some determination, you can use this principle to turn your business to the business that everyone knows about.

[ad_2]

Source by Mark M Dale