Facebook is undoubtedly, the most popular social networking website in the world today. This site has over 500 million active users. Thus, when you are trying to promote your company through online marketing, this is an avenue that you mustn’t ignore. It gives you an exposure to some of the most important users of social networking websites, which may well cover your target customers.
The best way of promoting brand awareness is by opening a Facebook page that contains all the updates about your venture. You can then promote this page, as you get more Facebook fans. People can just click on the “like”icon, and thus, you will have acquired a fan. It is very cheap, and it doesn’t require you to invest a huge amount of money.
How to get more Facebook fans
The question which haunts us all is how to get more Facebook fans. The key is in designing a page which looks appealing and fun. You need to make it look extremely good and innovative so that people will feel like clicking on the page to know more. Next, you also need to identify the communities where you can post your links, so that your target audience will be able to access the page better. This requires a great deal of research and knowledge of the Facebook website.
Sometimes, you can even associate with owners of applications on Facebook so that they can display your link beside the apps.
To get Facebook fans
When you have acquired more Facebook fans, it helps your company in many ways. You can generate more leads and business opportunities when you have acquired a huge fan base. By reading the comments and posts of the people, and by responding to them, you will be able to establish a good relationship between your company and your fans. Your customers will feel very delighted and happy, and will get the feeling that your company understands them and their needs better. You can also get some great ideas from them; regarding their latent or unmet needs, and thus develop or upgrade your offerings so that you can serve them better. It is fast, easy and cheap.
You can also use your page to direct the fans where to go and what to do in case you have launched a new product, or are organising an event. People respond to Facebook links more than you can imagine. When people use this website, they are looking for more than just a way to connect with their friends. Some people use the site just for the sake of leisure. Thus, you can make use of their relaxed state of minds to tell them more about your company. Organisations which conduct promotional offers like contests and so on, gain a lot of coverage through Facebook. People also access this site through their mobile phones, and hence you can ensure that you are always connected with them.