When you begin the process of learning how to build your list, there is one thing that you might miss that will make the difference between success and failure. You have to be authentic and real to the people to whom you’re marketing or else you will never gain a large-scale audience. Using the various social media avenues, such as Facebook, Twitter, and YouTube, will allow you to truly take advantage of this key when learning properly how to build your list.
Why Do I Need To Be Authentic?
When you’re studying the different methods of how to build a list using social media, stop and think about what gets your attention for a moment. Do you pay attention to the obvious advertisements in your Twitter feed or on your Facebook wall, or do you stop and look at the things from the real people who provide more authentic posts for you to read? If you see a short Tweet that says “Hey look at this miracle foot cream for $5.99!!” are you really going to give it a second thought? You probably won’t even finish reading it before going on to the next Tweet. On the other hand, if you see a message on your Facebook wall talking about a problem a person had and then offering a solution that doesn’t read like an advertisement, you’d be more likely to click it and read what it said. That’s authenticity.
So Why Am I Using Social Media?
It makes no difference if you’re learning how to build your list or how to do advanced Calculus, you want to find the simplest option and go with it. In online marketing, Social Media is the essence of simplicity because it allows you to just be yourself. It is very, very easy for most people to spot a fake. If you are trying to be someone else, you will not come across as being as authentic as you could be if you were trying to be yourself instead. Don’t look at each individual as a sale or a customer; instead, look at each person as someone who needs help and you are the person who can provide that help. This is the secret to any type of sales and is essential when learning how to build your list.
How to Build Your List: Build It & They Will Come
Whether you’re building a baseball field or learning how to build a list, you also have to learn how to build relationships as well. Think about the people you meet in the real world. You can’t just walk up to them and take their money! You have to get to know them, converse with them, and offer them something in exchange for their money, time, or email address. List building is no different. Take the time to read their comments and reply back to them. Use their name in the correspondence. Make whatever you are offering something of extreme value that keeps them coming back for more and more.