However, there is also the fact that not all these people can reach you when you are trying to market your services online. The problem is not that they can not reach you, the real problem lies in the fact that you are not able to reach out to them in the most appropriate way so far.
Engaging the users
When you take a closer look at the social media platforms that are out there you will come to realize that the biggest thing that they all thrive on is the ability to engage users. If you can not keep users engaged chances are high that you will be a one off stop for them as they move on to the next big thing. Do not just fill them up with information, make sure that the information you are giving them is something that has a call to action, something that will definitely keep their minds thinking, and you will have had your first win on marketing strategies.
Commenting and Liking on content
Do not underestimate the shares, likes, retweets, comments and so forth. These are very important to your strategy because the more your content is shared out there the easier it will be for the relevant social networks to consider your content as relevant and the more it will be shared all over. These social networks also work in the same way that search engines work. They appreciate relevant content because users also appreciate the same, and this way it becomes easier for you to gain an advantage online.
Keep it short
Indeed you would love to tell the users some interesting story, but by the end of the day, not all of them have that time to read through all of that. The longer your posts are the easier it is for them to get distracted. Try and keep your content reliably shorter but merit and to the point.
These are strategies that have been used in the past and still work for a lot of people. The main reason for this is because of the fact that these strategies are perfectly designed to work across all major social networks, and there is no other way you will expect to succeed if you are not working towards this line of thought. If you are a serious marketer it is time you considered effectively optimizing your social network presence to get the best results by understanding some of these strategies well enough.