PPC is the most effective strategies around to promote something on the internet. PPC purely means Pay Per Click. So is it best to market your small business with PPC? The solution to that will depend on who you talk to. I have personally seen individuals marketing their MLM business opportunity via PPC to create leads plus they are one of the top earners in their MLM business. I have also seen people that go absolutely broke by trying to market their network marketing business with PPC. So now you ask, is it advisable to market with PPC and what should you market?
You need to only think about PPC if you have a lot of money to burn. I do not care what product you might have bought. I really do not care which Guru has sold you the best Pay per click marketing Course ever. You need to be ready to lose some cash first in your Ppc career. That is the bottom line. You'll make mistake. The marketers that make most money are the one that make modification on the way. The true question now is that your wallet deep enough to tolerate the learning period?
For me, you should not market your network marketing business opportunity with PPC. The truth that Multilevel marketing business is a numbers game will never change. Probably, 95% of the people who see your business opportunity will not join that business. Losing 95% of the time on PPC may not really be advisable. It is better to advertise a solution to people's problem. In the matter of PPC, it is much better to market MLSP or whatever ever system you're promoting. You are simply resolving people's problem.
Marketing with Google PPC will need more than having strong pocket. You need to invest some time split testing and monitoring all things that you will be doing with all the campaigns. Micro small adjustments of things like the font style, font size and font color could make the difference in the world. For me, it looks like SEO is less demanding than PPC. That is just for me
If you would like an immediate result, then PPC is the ideal solution to promote and produce leads. You can simply create a campaign and start generating leads like short while later. SEO could easily require 14 days prior to starting seeing any result. So in case you are one of the people that want an immediate gratification on whatever you are doing, then Pay-per-click is made for you. However, remember that it is more cost than SEO and you have more potential to lose lots of money achieving this. Ensure that you possess a deep pocket.
One important aspect that you should know is that you will be at Google's mercy. All the PPC gurus which might be selling PPC course around have gotten shut down by Google laTely. So apparently they're not invincible. I'm in no way telling you not to buy their products. I'm just saying you need to remember that one could get shut down anytime for whatever policy violation. I personally hate that kind of uncertainty.